New marketing trends and advertising industry By Princewill Ekwujuru Advertising trends have evolved from traditional print ads and television, TV spots to new marketing strategies that include Quick Response, QR codes, co-branding, content marketing and online advertising. While print and TV are steadfast in the ad industry, new technology is opening new avenues to reach consumers. For businesses that want to stay ahead of the curve with interactive advertising, these trends can do just the trick. QR Codes A QR code, is a two-dimensional symbol akin to the Universal Product Code, UPC or “bar code.” As popularly known. A QR code elicits a digital action when scanned by a QR code reader. In advertising, it has gained traction as an interactive tool that enables consumers to scan the code to retrieve additional information about the product or promotion. When scanned by a smartphone, a QR code can initi...
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